XXVI Video 2017: Insights and Trends from 600 Million Video Streams
What is the xxvi video 2017 business benchmark report?
Video is one of the most powerful and popular forms of content for businesses today. It can help you attract, engage, and convert more customers, as well as communicate more effectively with your team and partners. But how do you know if you are using video in the best way possible? How do you compare with other businesses in your industry? And what are the latest trends and best practices for video in business?
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That's where the xxvi video 2017 business benchmark report comes in. This report is a comprehensive analysis of how businesses use video to support their marketing, sales, and communication initiatives. It is based on first-hand data collected from more than 500 businesses and over 600 million video streams within a 12-month period in 2016. It also includes findings from a survey conducted by Demand Metric and Vidyard in October 2016.
The xxvi video 2017 business benchmark report will help you understand how, where, and why businesses use video, as well as how you can improve your own video strategy and performance. It will also provide you with unique insights into the current state of video and where it's going next.
Why is video important for business?
Video is not just a nice-to-have option for businesses anymore. It is a must-have tool that can help you achieve various goals, such as:
Increase brand awareness and reach
Generate more leads and conversions
Educate and nurture prospects
Build trust and loyalty with customers
Showcase your products or services
Provide customer support and feedback
Enhance internal communication and collaboration
Train and motivate employees
According to the xxvi video 2017 business benchmark report, 98% of people say that video converts the same or better than other forms of content, 83% of companies use some form of video analytics, and 76% of sales teams say that video analytics is crucial to securing more deals.
Video can also help you stand out from the crowd, as it is more engaging, memorable, and persuasive than text or images. Video can capture attention, evoke emotions, tell stories, demonstrate value, and inspire action.
How to download the xxvi video 2017 business benchmark report apk?
If you want to access the full xxvi video 2017 business benchmark report on your mobile device, you can download the apk file from the official website of Vidyard, the company that produced the report. Here are the steps to download and install the apk file on your device:
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Go to and fill out the form with your name, email, company name, and role.
Click on the "Download Now" button and wait for the apk file to be downloaded to your device.
Open the apk file and tap on "Install" when prompted. You may need to enable the installation of apps from unknown sources in your device settings.
Once the installation is complete, open the app and enjoy the xxvi video 2017 business benchmark report.
What are the key findings of the xxvi video 2017 business benchmark report?
The xxvi video 2017 business benchmark report reveals some interesting and surprising facts about how businesses use video in 2017. Here are some of the key findings from the report:
Video creation and consumption
The average number of videos produced by businesses in 2016 was 377, a 135% increase from 2015.
The most popular types of videos created by businesses were explainer videos (52%), product demos (49%), how-to videos (48%), and testimonials (42%).
The average length of videos created by businesses in 2016 was 8 minutes, a 33% decrease from 2015.
The average number of videos watched by businesses in 2016 was 18.9 per month, a 36% increase from 2015.
The most popular times to watch videos were between 10 am and 2 pm on weekdays, with Tuesday being the peak day.
The most popular devices to watch videos were desktops (86%), followed by smartphones (14%) and tablets (8%).
Video distribution and engagement
The most popular platforms to host videos were YouTube (67%), followed by Facebook (26%) and Vimeo (21%).
The most popular channels to share videos were email (51%), followed by social media (36%) and website (35%).
The average video completion rate was 46%, a slight decrease from 2015.
The average video click-through rate was 1.84%, a slight increase from 2015.
The average video conversion rate was 21%, a significant increase from 2015.
Video analytics and optimization
The most popular tools to analyze and optimize video performance were Google Analytics (59%), followed by Vidyard (37%) and Wistia (36%).
The most common metrics to measure video success were views (88%), engagement (71%), and conversions (57%).
The most effective tactics to optimize video performance were adding calls to action (69%), testing different thumbnails (68%), and using interactive elements (66%).
Video analytics and optimization are essential for maximizing the impact and ROI of your video content. By using the right tools and metrics, you can gain valuable insights into how your videos are performing, who is watching them, and what actions they are taking. You can also use these insights to test and improve your video content, such as by adding calls to action, testing different thumbnails, and using interactive elements.
How to use the xxvi video 2017 business benchmark report to grow your business?
Now that you have learned about the key findings of the xxvi video 2017 business benchmark report, you might be wondering how you can use this information to grow your business. Here are some of the best practices and tips to leverage video for your business goals:
Define your video objectives and audience
Before you start creating any video content, you need to have a clear idea of what you want to achieve with it and who you want to reach with it. This will help you align your video content with your business needs and target market.
Some of the common video objectives for businesses are:
Increase brand awareness and reach
Generate more leads and conversions
Educate and nurture prospects
Build trust and loyalty with customers
Showcase your products or services
Provide customer support and feedback
Enhance internal communication and collaboration
Train and motivate employees
Some of the factors to consider when defining your video audience are:
Their demographics, such as age, gender, location, income, etc.
Their psychographics, such as interests, values, attitudes, etc.
Their pain points, challenges, needs, and goals
Their stage in the buyer's journey, such as awareness, consideration, or decision
Their preferred platforms, channels, devices, and formats for consuming video content
Choose the right video format and style
Once you have defined your video objectives and audience, you need to choose the right video format and style for your message. This will help you deliver your message in the most effecti